Percello Airline Corporate Branding

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Percello Airline

Corporate Branding and Identity | Spring 2010

Topic given is to build and create a corporate identity and branding of newly introduced airline called Percello Airline. Branding process starts off with first identifying their new identity; brainstorming target audiences, marketing approaches, airline characteristics, mood-board, color scheme, typography, tag-lines, logo, stationeries, brand applications, airplane design, web interaction, ad series, and promotional items.